In this episode, we dive deep into the world of packaging, waste management, and recycling with our special guest, Lucy van Keulen, an industry expert with extensive experience in these fields. She guides us through the challenges and opportunities in creating a functional recycling chain, exploring the hurdles that hinder effective recycling, the innovations in food-grade plastic recycling, and whether biobased materials could be a viable alternative to oil-based packaging. Lucy also discusses the role of legislation in supporting sustainable practices. By the end of the episode, listeners will have a clearer understanding of what it will take to create a more sustainable future for packaging by 2030. Tune in to hear valuable insights, expert opinions, and Lucy’s vision for a greener tomorrow.